Saturday, September 14

7:30 a.m.


8:30 – 9:45 a.m.

Cracked, Not Broken


Kevin Hines survived a suicide attempt — he jumped from the Golden Gate Bridge when he was 19. Mr. Hines lives — and thrives — with bipolar disorder and shares his dramatic and powerful story of despair, hope and healing as he educates audiences worldwide about mental illness and suicide prevention.

9:45 – 10:15 a.m.

Celebrate Your Colleagues

10:30 – 11:30 a.m.

Breakout Strategy Sessions

Focusing Your Board on Strategy


Imagine a board meeting where trustees are engaged in dynamic discussion on matters of strategic importance without getting caught in the operational weeds. Karma Bass shows trustees how high-functioning boards get it done.

Housing as a Social Determinant of Health


  • Marnie Brady, PhD, Assistant Professor of Politics and Human Rights, Marymount Manhattan College

Dr. Brady will examine how where you live impacts health, including considerations of affordability, living conditions and stability. She will share strategies and tactics hospitals are using to address the issue in their communities and discuss the role of governing boards.

Legal Risks and Social Media


The use of social media enables healthcare providers to better market their services and share important medical information with current and prospective patients. However, there are a number of concerns associated with the use of social media, including advertising risks, breaches of patient confidentiality and inappropriate use. This presentation will review the unique benefits and appropriate use of social media in healthcare. It will also address the liability issues and offer strategies to minimize these risks.

11:30 a.m. – noon

Networking Break

Noon – 2 p.m. | LUNCH

Healthcare Consumerism 301:

Healthcare vs. the World


  • Ryan Donohue, Corporate Director, Program Development, National Research Corporation

Consumerism continues to drive and disrupt the healthcare field. Based on extensive research, Ryan Donohue will examine disruptors that are changing perspectives about hospitals and health systems — from patients and consumers to the payers that work with our hospitals and health systems. He will also discuss how to map the consumer-to-patient-to-customer journey and look for points to simplify and improve the experience while delivering quality care.

Winning the Hearts and Minds of the Healthcare Consumer


  • Ed Rafalski, Chief Strategy and Marketing Officer, BayCare Health

“Easy Pass” for patients. Diagnosis on demand at supermarket kiosks. “Genius Bar-like” healthcare tech help for customers. E-visits by the thousands. Mr. Rafalski will discuss BayCare Health’s innovative digital approach to engaging customers, delivering care and building loyalty — especially among Gen X, Y and Z consumers. His presentation will be followed by Q&A and dialogue facilitated by Ryan Donohue.

2:15 – 3:15 p.m.

Out of the Chaos: The Board’s Role in Crisis and Reputation Management


Crisis could strike any hospital any time in many ways: a hurricane, an Ebola outbreak, a cyberattack, a top executive is arrested or a patient is assaulted. How a crisis is handled and what is communicated during and after the event is critical. As hospital ambassadors, what trustees say and do can make or break response and reputational recovery. Learn the do’s and don’ts for boards, and discover why every organization should have a crisis playbook — and what should be in it.